Email marketing campaigns and shared inbox
You do not move your customer list to another tool for a campaign. Recipients are selected from the records in the CRM, the email goes out from your own address and the replies appear on the customer record.
- Sent only to those who have given consent
- One-click unsubscribe
- Your own SMTP and IMAP account
Preparing a campaign
A campaign is written as a draft. The placeholders {name} and {company} in the text are filled in for each recipient. Before sending, you send a test email to yourself and see the result in your inbox.
- Recipient filter: language, record type, price group, tag
- Customer email addresses, contacts or both
- Sending runs in a queue; the software does not make you wait
- Copying a campaign that has been sent
Consent and unsubscribing
Marketing consent is kept separately for the customer and for each contact; an address without consent does not enter the recipient list. Every campaign email contains an unsubscribe link. The “unsubscribe” button in mail applications is supported as well.
- When a recipient unsubscribes, the consent is switched off on the record
- Unsubscribe link that needs no sign-in
- The number of recipients is shown before sending
Company email account
If you set up your own SMTP account, quote, invoice and campaign emails go out from the address of your company. The settings are tested with a test email. If you do not set up an account, emails are sent from the BilgeERP address and the reply address is yours.
- List and result of all emails sent
- Reason for the error when an email is not delivered
- Passwords are stored encrypted in the database
Inbox
When your IMAP account is connected, incoming emails are synchronised every few minutes. If the sender address matches a customer or a contact, the email is linked to that customer. You can write a reply from the software and download the attachments.
- Automatic matching to customers
- Replies and new emails
- Downloading attachments
Frequently asked questions
Is there a drag-and-drop email designer?
No. The campaign text is written in a plain text editor and sent with the email template of your company.
Can I see open and click rates?
No. For each recipient you see whether the email could be sent; opens and clicks are not tracked.
How many emails can I send per day?
The limit depends on the provider of the email account you use.
Related features
CRM
Customer records, contacts, activity history, sales stages and quote tracking.
Learn moreCustomer portal
Customers view their documents from a link, download the PDF and approve quotes online.
Learn moreQuotes
Line editor, revisions, PDF and email, online approval in the customer portal.
Learn moreTry it with your own data
All modules are open for 14 days. No card details are requested and nothing needs to be installed.
14 days free, no card required